Why leave your customers in the dark when you can easily get Illuminated Signage to light up their way and also your establishment? No matter the size of your business, it is important to make it stand out from the competition.
There are many Illuminated Signage Gold Coast companies that will provide you with a professional-looking signage. These companies can give you many options when it comes to choosing your business signage. However, it is important that you get to know the basic factors that should be considered when choosing an Illuminated Signage.
Choose an economical light
If you think that any light will do for your signage then you are bound to suffer from the consequences of such choice later on. Remember that your signage will be lighted up for several hours, if not the whole night once it is installed in your establishment. It is thus important to choose an efficient lighting material such as LED lights which provide as much as 70% savings on the cost of energy.
LED lights are ideal for business signage not only because it is attractive but it is also cost effective. This type of signage light is not cheap but it can last up to 20 years so your initial investment will go a long way.
Choose your colors well
Just because a signage is meant to attract attention does not mean you can get away with just about any colors. It is important to choose colors that define your brand and will make your logo or business name more attractive. If you already have an existing logo or name that you want to promote then be consistent in your color use. Using the same color scheme for your logo of company name for your letterhead or signage will give it a high recall factor.
Choose colors that complement your brand and the image that you are projecting for your business. Avoid colors that distract and irritate the viewers because it will only discourage customers. Even colors have meaning so make sure the colors of your signage will deliver the right message.
Size and Font
Your signage will give your future customers an initial impression of your business. Make sure you choose the font or letter style that will give reflect your business niche. While you can use playful fonts, make sure they are easy to read from afar. Smaller signage can mean lesser cost but if the logo or letters are too small, then it may defeat the purpose of the signage.
When given the option to choose between artsy fonts and readability, then opt for the latter. After all, you are putting up an Illuminated Signage primarily to get the attention of your customers and that will be impossible if they are not able to read your sign just because you chose an archaic or very small letters.
These are very basic tips that will help you choose a signage that will not only help your business establishment become more visible but which will also help you get your money?s worth and more. http://www.simplysigns.com.au/